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Don’t just stop at reading the company Wiki page and website when prepping for interview, it likely won’t cut it with top employers – take the time to do deeper research on the company. Here are a few areas that you may be expected to discuss at interview,

👉 Recent/current news about the company
👉 Future plans for the company
👉 Financial performance of the company
👉 How the company is differentiating their product/service compared to competitors.
👉 Recent investment in technology/systems

It is also important to understand the company culture, values, and mission to make sure it’s a good fit for you. This will be critical in answering questions on your motivations and suitability for the role.

Doing in-depth research on a company can be the key factor in helping you stand out. Ensuring you’re prepared will go a long way towards a positive outcome!